My background in UX research and design has equipped me with strong analytical skills in understanding users' needs. I excel at gathering data to solve business and user problems through various methods. I highly value teamwork and guidance, actively listening to my surroundings while providing guidance and mentorship. I also highly value integrity and openness. My passion for basketball, workouts, and photography reinforces the importance of collaboration, discipline, and attention to detail with an open mind in order to succeed.
For like-minded people, please feel free to connect on LinkedIn  

My current role, Principal, UX Design and Research in AIA International Limited
Studied Visual Communications at university and started my career in graphics and branding, eventually transitioning into Digital Product Design.

2022 - 2026 Apr        AIA: Principal, UX Design and Research
2020 - 2022               HSBC: Wealth, UX/UI Lead
2018 - 2020                HSBC: Serai, Experience Design Manager
2017 - 2018                 Deloitte Digital, Digital Art Director
2014 - 2017                 KBQuest, UX Lead
2011 - 2014                  BrandWorks Asia, Senior designer




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